About Frank

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Frank LaRocca is a Brooklyn-based designer and developer that specializes in user interfaces for the web, mobile applications and interactive installations. His work has included the design of interactive touch tables, real-time data visualizations for a bar with robotic bartenders, and the reimagining of an international bank’s ATM interfaces across the globe. He has worked with such clients as PepsiCo, Sony, The Public Theater, Smithsonian, MIT, NYU, Sesame Street, UCLA School of Architecture and numerous technology startups.

Frank’s work has received multiple awards, including AIGA’s 50/50 design award, and has been featured in Fast Company, CNN, and Gizmodo. Frank graduated with honors from the University of the Arts in Philadelphia with a BFA in Graphic Design and Multimedia. He then went on to work at a range of design studios, including the internationally renowned agency Pentagram for 4 years. He has taught design and programming at The New School, School of Visual Arts, and New York University. Currently, he works as an independent consultant.

Email

[email protected]

 

Phone

(646) 598–4647

Social

The Public Theater
— Venue Website

Website design for the landmark New York City arts venue and organization

Visit Site

What I did

  • Information architecture
  • Visual design

Completed at Pentagram

Credits

Partner-in-charge

  • Eddie Opara

Additional designers

  • Mika Seongmi

 

 

The Public’s redesign brought together what had previously been multiple separate websites. The new site enables visitors to move seamlessly between the many events and programs occurring at the organization’s multiple venues, while maintaining a consistent look and feel that is aligned with The Public’s distinctive brand.