About Frank

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Frank LaRocca is a Brooklyn-based designer and developer that specializes in user interfaces for the web, mobile applications and interactive installations. His work has included the design of interactive touch tables, real-time data visualizations for a bar with robotic bartenders, and the reimagining of an international bank’s ATM interfaces across the globe. He has worked with such clients as PepsiCo, Sony, The Public Theater, Smithsonian, MIT, NYU, Sesame Street, UCLA School of Architecture and numerous technology startups.

Frank’s work has received multiple awards, including AIGA’s 50/50 design award, and has been featured in Fast Company, CNN, and Gizmodo. Frank graduated with honors from the University of the Arts in Philadelphia with a BFA in Graphic Design and Multimedia. He then went on to work at a range of design studios, including the internationally renowned agency Pentagram for 4 years. He has taught design and programming at The New School, School of Visual Arts, and New York University. Currently, he works as an independent consultant.

Email

[email protected]

 

Phone

(646) 598–4647

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Makr Shakr
— Robotic Bar Ordering Interface

Makr Shakr is the world’s first robotic bar system, enabling users to create cocktail recipes that are assembled and served by robotic arms.

What I did

  • User experience design
  • User interface design for web app
  • Data visualization for video wall

Completed at Pentagram

Credits

Partner-in-charge

  • Eddie Opara

Additional designers

  • Ken Deegan
  • Brankica Harvey

Developers

  • Shahar Zaks
  • Nien Lam
  • Sebastian Buys

A mobile web app enables customers to order drinks, and a data visualization displayed on a video wall behind the robots shows whose drink is being prepared. The bar appeared at Milan Design Week and Google I/O.