About Frank

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Frank LaRocca is a Brooklyn-based designer and developer that specializes in user interfaces for the web, mobile applications and interactive installations. His work has included the design of interactive touch tables, real-time data visualizations for a bar with robotic bartenders, and the reimagining of an international bank’s ATM interfaces across the globe. He has worked with such clients as PepsiCo, Sony, The Public Theater, Smithsonian, MIT, NYU, Sesame Street, UCLA School of Architecture and numerous technology startups.

Frank’s work has received multiple awards, including AIGA’s 50/50 design award, and has been featured in Fast Company, CNN, and Gizmodo. Frank graduated with honors from the University of the Arts in Philadelphia with a BFA in Graphic Design and Multimedia. He then went on to work at a range of design studios, including the internationally renowned agency Pentagram for 4 years. He has taught design and programming at The New School, School of Visual Arts, and New York University. Currently, he works as an independent consultant.

Email

[email protected]

 

Phone

(646) 598–4647

Social

Cooper Hewitt, Smithsonian Design Museum
— Website Redesign

Website redesign that coincided with the expansion and reopening of the New York City design museum

Visit Site

What I did

  • Information architecture
  • Visual design

Completed at Pentagram

Credits

Partner-in-charge

  • Eddie Opara

Additional designers

  • Ken Deegan
  • Brankica Harvey
  • Yo-E Ryou

 

As a part of the museum’s rebranding that was undertaken by Pentagram, a custom typeface was developed by Chester Jenkins, which is featured prominently on the website as well as on museum signage and printed materials.